1. Paint it Red

    Our Blog:

    Catch up on the latest happenings at StudioRed and read about the latest developments that interest us in the product design, UX/UI and engineering world.
  2. Fail Fast but Not Prematurely: How to Develop a Presentable Prototype

    A popular adage in entrepreneurial circles is that it’s good to “fail fast”, meaning that if you have an idea you should test it to the limit as quickly as possible so you don’t waste time, energy, and budget on a concept that doesn’t have merit. This means when creating a new device it’s often…

  3. Ode to the Prototype

    The impact of virtual design is indisputable but what of the claims in recent years where whole products could be developed in the virtual realm, ready for production release.  If we are to believe some of what has been written, a complete new aircraft could be designed in Computer Aided Drafting and Design software, analyzed…

  4. How to Create a Sustained Bond with Millennials

    You may have a great idea with a polished advertisement but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why?  What can be done about it? Millennials are one of the largest generations by sheer number, and will soon make up 50% of the global workforce according to PWC…

  5. 4 Tips to Save on Tool Cost

    Injection molding tooling represents a substantial investment in the total cost of developing a product, and while many product developers are aware molds are expensive, they are still shocked when they get quotes. Often the reason for high tooling cost is a design that doesn’t take advantage of the injection molding process while minimizing difficult…

  6. Plastics Manufacturing Methods Explained

        What manufacturing process is right for your product? Learn about plastics DFM or Design-for-manufacturing here. We discuss and compare the benefits and drawbacks of Injection Molding, Reaction Injection molding, RIM, Cast Urethane, Structural Foam and Thermo Forming.

  7. How to Avoid Costly Surprises in Connected Hardware Design

    When designing connected hardware products, there are many ways that a project can go sideways and end up far over budget without the product being completed or in a manufacturable state. We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process and…

  8. In memory of William New Jr., M.D., Ph. D.

    Today we remember William New Jr., M.D., Ph. D. Our friend, neighbor, and colleague passed away this morning. Our thoughts and prayers go to the family. Dr. William New, Jr., M.D., Ph.D., also known as Bill, Co-founded Adigy Corporation and serves as its Chairman and Chief Marketing Officer. Dr. New serves as a Venture Partner…

  9. Is Your Product Ready for Prime Time? Render vs. Reality

    Is Your Product Ready for Prime Time?  Render vs. Reality What does “production-ready” really mean?  Scanning any crowd-funding site, you’ll see countless beautifully rendered products bearing this phrase yet, even when funded, many of these projects fail to deliver on substance or schedule.  So why then do so many products seemingly ‘ready to launch’ end…

  10. 5 Tips for Designing IoT Products for Millennials

    5 Tips for Designing IoT Products that Attract and Keep Millennial Consumers By Soyun Kim Millennials are a new type of consumer yet IoT products designed for millennials don’t always reflect this. In the past, the traditional consumer journey consisted of reading reviews and buying the product that most reflected what you, the consumer, wanted….

  11. Interview with Allen Wilson, Lead Product Designer @ StudioRed

    Allen Wilson has more than a decade’s experience working as an industrial designer/inventor and holds nearly a dozen co-inventor patents.  We sat down with him to talk about where he got his start, where he gets his inspiration, and how he has addressed some of the top product design issues and cost challenges companies face…

  12. Interview with Soyun Kim, Senior Product Designer @ StudioRed

    We caught up with Soyun Kim to talk about her design process and to get her insights and advice on UX/UI,  product design and branding. What’s your product design process? Every project is different, each has its own personality so it’s important to tailor the process to the project.  However, in general, most of our…

  13. Surecall Recognized in Inc.5000

    Our lead designer turned these drab wireless boosters into user friendly consumer electronics and Surecall is now turning heads. They’re now Inc.5000, and good design has a lot to do with that. Aside from simplifying the complex UX of previous Surecall products, Allen’s main goal when designing the window-mounted EZ-4G booster was to bring a touch…

  14. GE CARESCAPE Case Study

    Read through this blog post to discover a few of the interesting steps taken to create this great product.  You’ll even get a peek into the down and dirty mock-ups and see how we poured water over our prototypes to test for water ingress all while allowing heat to flow through and escape the product using…

  15. Traditional Materials

    What Led Us Back to Using Natural and Traditional Materials in Product Design? As designers we’re always looking for inspiration… or rather, we see inspiration wherever we look. An interesting avenue of inspiration where I often tread is that of Natural or Traditional Materials used in product design. It fascinates me when designers use unique…

  16. Best of Breeds: Expert’s Guide to the Top Smart Home Devices 2017

    I reached out to a friend and expert in the field Mike Yurochko  CEO & Co-Founder of Stringify, www.stringify.com,and smart home integration application, with this question: “If you had the chance (and money) to build a smart home from scratch, what would you do?” Here was his reply: This is a very complicated space as you…

  17. Let’s talk about Juicero …

    So I just read about Juicero’s membership model and the $699 dollar juice press. While I cannot claim to be a vegan in any way, it is a very trendy thing to drink nutrient rich liquid health. Sounds good anyway. I cannot however, fathom the development program which can end up with a product so…

  18. Silicon Valley Product Development in 2017

    What has happened to 3 dimensional products that people touch? Well locally, much of it has diminished or moved to other areas of the world.

  19. Good Ideas: Where Do They Come From?

    Where do good ideas for products come from?  Can they come from ordinary consumers instead of only from genius inventor types?  Of course.  Consumers arrive at some of the best ideas for products or services exactly because they are the end user and they know what they need.  Can consumers put those ideas and their…

  20. Make A Splash In The Market

    Are you ready to change the lives of your customers?  Are you ready to bring forth another new and innovative idea?  StudioRed is here to help your business do just that.  It’s the power of Rational Emotional Design and it’s our specialty. INITIAL INSPIRATION The design process begins when a business sees a niche that isn’t…

  21. Prototyping For Medical Needs

    Those manufacturing medical devices, components, and parts are under especially strict guidelines and governance from the Food and Drug Administration (FDA).  It is critical to a person’s health and well-being that any instruments, devices, and products created and use meet the high standard guidelines put in place to assure safety and quality.  Partnering with a…

  22. Three Things the Research Process Should Accomplish

    The research process, in general, has been described as “… a process of steps used to collect and analyze information to increase our understanding of a topic or issue.”  As one of the top consultants for product development in Silicon Valley, StudioRed understands the importance of the research process to seeing a product through to a…

  23. Protect Your Emotional Investment

    Every design, idea, and creative burst of energy that belongs to you represents not only a potential thunderbolt of reason for a new design or a new concept for the world stage, but also an emotional investment to you.  Designers and inventors tend to hold their creative genius close.  StudioRed understands that.  In fact, in…

  24. Stay On the Right Path

    Projects with the best ideas and even the most well-planned intentions often get sidetracked when assumptions don’t pan out and confusion sets in.  That’s where UI (User Interface) can step in to help recognize problems and alleviate stressors.  UI is a great asset to work out any possible problems and offer solutions before products get…