PurePep Chorus

Industrial Design

Gyros Protein Technologies peptide synthesis and bioanalytical solutions enable scientists to accelerate the discovery, development, and manufacturing of safer biotherapeutics. The peptide synthesizer division of GPT was developing a new biotech device and wanted to create a new design language representing a powerful, cutting edge, personalized instrument. Gyros Protein approached StudioRed looking for more than “just a facelift.” They wanted this new industrial design to set a new standard and brand identity across the Gyros Protein Technologies product portfolio, that they would then extend through their future product offerings. As a leading provider of solutions for peptide synthesis and bioanalysis, their focus is on helping scientists in academia and industry to increase biomolecule performance and productivity in research, drug discovery, pre-clinical and clinical development, and bioprocess applications. Following industrial design, with approval from the client, StudioRed began the mechanical design of the biotech device. StudioRed engineered the device to a production ready state while meeting all the requirements for bioanalytic devices. Along with the design of the new PurePep Chorus, Gyros Protein also wanted an updated UX/UI of their analytics instrument. You can learn about that part of the project here. Upon completion of the project, PurePep Chorus was awarded the silver 2019 Life Science Industry Award (LSIA) award in product innovation in protein analysis. You can find the award’s press release from BioInformatics here.

  • Gyros Protein
  • 2018
  • LSIA 2019