1. Category Archives: Product Design

  2. Creating Sheet Metal Assemblies that Stand Up to Manufacturing Tolerances

    Sheet metal assemblies are frequently seen when producing large scale products as it’s a very cost effective way to create big structures, as the processing equipment is well established and there is no need to create large expensive tools that would be needed making a plastic part. However because parts are made from an assembly…

  3. Steering Clear of Obsolete Parts

    Steering Clear of Obsolete Parts Designing a manufacturable product is no cake walk, but even the best designed product can fail to make it to market if Procurement is unable to source the components you chose over the manufacturing lifetime.  Electrical engineers are familiar with this issue as it is very clearly defined, when picking…

  4. When Is It Worth Making Engineering Changes for Industrial Design?

    Being an engineer at an accomplished product design consultancy means a constant back and forth to achieve a new product’s function and the “look” of the product.  The look or design of the product will be its face on the world, and how customers meet and interact with the device.  It may even communicate the…

  5. How to Create Frictionless UX

    The last thing you want to hear from your user is “I’m breaking up with you.” You thought everything was going well until now. What happened? This happened to many companies over the years like Myspace and search engines before Facebook and Google were introduced. This is a curse of being too close with your…

  6. To Print or Machine: How the Process Can Impact Your Prototype

    Prototyping is a crucial step in any development process, it’s important to validate your design outside of a CAD environment as there are some things that can’t be checked in a computer, or are just easier to evaluate with parts in hand. For most human scale items this leads to a decision between two major…

  7. Indigo Design Awards

    StudioRed is proud to announce our great success in the digital UX/UI category.

    This year, StudioRed was presented 9 Indigo Design Awards!

    Read all about it!

  8. Should we be Drawn to Magnets?

    Magnets can be amazing when used correctly in a product; however things aren’t as simple as they seem. Let’s look at three applications for using magnets in a product and the key details that make them function well. There are often subtle details that can make the difference between functioning well and falling apart. Latching:…

  9. Fail Fast but Not Prematurely: How to Develop a Presentable Prototype

    A popular adage in entrepreneurial circles is that it’s good to “fail fast”, meaning that if you have an idea you should test it to the limit as quickly as possible so you don’t waste time, energy, and budget on a concept that doesn’t have merit. This means when creating a new device it’s often…

  10. Ode to the Prototype

    The impact of virtual design is indisputable but what of the claims in recent years where whole products could be developed in the virtual realm, ready for production release.  If we are to believe some of what has been written, a complete new aircraft could be designed in Computer Aided Drafting and Design software, analyzed…

  11. 4 Tips to Save on Tool Cost

    Injection molding tooling represents a substantial investment in the total cost of developing a product, and while many product developers are aware molds are expensive, they are still shocked when they get quotes. Often the reason for high tooling cost is a design that doesn’t take advantage of the injection molding process while minimizing difficult…

  12. How to Avoid Costly Surprises in Connected Hardware Design

    When designing connected hardware products, there are many ways that a project can go sideways and end up far over budget without the product being completed or in a manufacturable state. We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process and…

  13. Is Your Product Ready for Prime Time? Render vs. Reality

    Is Your Product Ready for Prime Time?  Render vs. Reality What does “production-ready” really mean?  Scanning any crowd-funding site, you’ll see countless beautifully rendered products bearing this phrase yet, even when funded, many of these projects fail to deliver on substance or schedule.  So why then do so many products seemingly ‘ready to launch’ end…

  14. Interview with Allen Wilson, Lead Product Designer @ StudioRed

    Allen Wilson has more than a decade’s experience working as an industrial designer/inventor and holds nearly a dozen co-inventor patents.  We sat down with him to talk about where he got his start, where he gets his inspiration, and how he has addressed some of the top product design issues and cost challenges companies face…

  15. Interview with Soyun Kim, Senior Product Designer @ StudioRed

    We caught up with Soyun Kim to talk about her design process and to get her insights and advice on UX/UI,  product design and branding. What’s your product design process? Every project is different, each has its own personality so it’s important to tailor the process to the project.  However, in general, most of our…

  16. Surecall Recognized in Inc.5000

    Our lead designer turned these drab wireless boosters into user friendly consumer electronics and Surecall is now turning heads. They’re now Inc.5000, and good design has a lot to do with that. Aside from simplifying the complex UX of previous Surecall products, Allen’s main goal when designing the window-mounted EZ-4G booster was to bring a touch…

  17. GE CARESCAPE Case Study

    Read through this blog post to discover a few of the interesting steps taken to create this great product.  You’ll even get a peek into the down and dirty mock-ups and see how we poured water over our prototypes to test for water ingress all while allowing heat to flow through and escape the product using…

  18. Traditional Materials

    What Led Us Back to Using Natural and Traditional Materials in Product Design? As designers we’re always looking for inspiration… or rather, we see inspiration wherever we look. An interesting avenue of inspiration where I often tread is that of Natural or Traditional Materials used in product design. It fascinates me when designers use unique…

  19. Good Ideas: Where Do They Come From?

    Where do good ideas for products come from?  Can they come from ordinary consumers instead of only from genius inventor types?  Of course.  Consumers arrive at some of the best ideas for products or services exactly because they are the end user and they know what they need.  Can consumers put those ideas and their…

  20. Make A Splash In The Market

    Are you ready to change the lives of your customers?  Are you ready to bring forth another new and innovative idea?  StudioRed is here to help your business do just that.  It’s the power of Rational Emotional Design and it’s our specialty. INITIAL INSPIRATION The design process begins when a business sees a niche that isn’t…

  21. Three Things the Research Process Should Accomplish

    The research process, in general, has been described as “… a process of steps used to collect and analyze information to increase our understanding of a topic or issue.”  As one of the top consultants for product development in Silicon Valley, StudioRed understands the importance of the research process to seeing a product through to a…

  22. Protect Your Emotional Investment

    Every design, idea, and creative burst of energy that belongs to you represents not only a potential thunderbolt of reason for a new design or a new concept for the world stage, but also an emotional investment to you.  Designers and inventors tend to hold their creative genius close.  StudioRed understands that.  In fact, in…

  23. Stay On the Right Path

    Projects with the best ideas and even the most well-planned intentions often get sidetracked when assumptions don’t pan out and confusion sets in.  That’s where UI (User Interface) can step in to help recognize problems and alleviate stressors.  UI is a great asset to work out any possible problems and offer solutions before products get…

  24. When it Comes to Marketing and Design, StudioRed Can Do It

    Your brand is important to you, both in design and in marketing. Why not take it to the next level by trusting a company who offers proven results throughout many areas?