Will Users Accept Your New Product?

Developing a new product design can be a scary prospect.  What if something goes wrong?  What if the new design isn’t as effective as the previous one?  Perhaps most importantly, what if the users won’t accept the new design?  After all, consider how many companies have experienced significant blowback from their consumers after a redesign. …

Developing a new product design can be a scary prospect.  What if something goes wrong?  What if the new design isn’t as effective as the previous one?  Perhaps most importantly, what if the users won’t accept the new design?  After all, consider how many companies have experienced significant blowback from their consumers after a redesign.  Microsoft seems to incur the wrath of a significant portion of its customer base after each new launch of the Windows operating system.  CocaCola famously redesigned the formula for its signature soda, but then promptly returned to the original after the public rejected it.  How can one predict what the future may hold?

What’s the Purpose of the Change?

Most companies who falter in the redesign of their products lose sight of their purpose for doing it.  If you’re doing a redesign because you think you will be legitimately improving the experience of your customers, then the redesign will often succeed because you have the users’ best interests at heart.  On the other hand, if the redesign is simply a marketing gimmick or a grab for more money because you want a flashier version of an existing product, redundancies and unnecessary features will often get in the way.

Testing, Testing, Testing

At StudioRed, we focus heavily on ensuring that the products work well in real life.  Our development testing is thorough and targets the consumers that would be most affected by any redesign.  Through prototype development, we can often catch problems and glitches early in the development process so that you can both save money in the short term and increase the chances of a successful new design in the long term.  Obviously, any number of outside influences could keep the public from embracing your product, but StudioRed’s process can make your design process the best that it can be.

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