Why is Emotion So Important in Product Design?

Think about the last thing you bought at a store.  What was going through your mind when you bought it?  Did you do research on the various pros and cons of leading brands?  Did you examine the various components to determine the product’s overall quality?  Those things are certainly important, and that’s definitely a part…

Think about the last thing you bought at a store.  What was going through your mind when you bought it?  Did you do research on the various pros and cons of leading brands?  Did you examine the various components to determine the product’s overall quality?  Those things are certainly important, and that’s definitely a part of the purchasing process; however, it’s probably not what actually led you to put the product in your shopping cart.  If you’re like most people, the final decision was likely an emotional one.  How did the product make you feel?  That question is one of the most important ones in the area of product design, and it’s the entire philosophy behind StudioRed’s business model.

Hooked on a Feeling

At StudioRed, our developers take product quality very seriously.  At no point do they sacrifice the quality of the product for anything else; however, there’s no need to sacrifice any functionality in order to create an emotional appeal.  In fact, those two areas often compliment each other or even improve upon one another.  In the design process, emotional resonance is just one more element that must be taken into consideration.

The Practical Side of Emotion

In fact, the way a consumer feels about a product can dictate the way that the product is designed for functionality as well.  The way consumers use a product is often dictated by the way they feel about it.  What will it feel like to hold the product in your hand?  How will that change the way it’s used?  Those kinds of considerations affect the way that the overall product is designed.  By adding emotion into the designing process, our developers ensure that your product is not only of high quality but also creates a feeling that ultimately makes it something that consumers must have.

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