As the economy continues to change and businesses continue to expand around the world, it becomes more important than ever for product designers to think globally. A product that is designed for a very specific, localized market has a manageable and contained set of factors to consider, but the number of considerations for a company that plans to release a product on a global scale will grow exponentially. There are several factors to consider when weighing your product’s global impact.
- Cultural Differences – Products that will be released worldwide will have to contend with hundreds of different cultures and personal preferences. What may appeal to consumers in one country may be abhorrent to consumers in another country. Furthermore, products may be used differently depending on the history of a place. It’s important to consider the various cultures and attitudes of the markets that you will impact.
- Global Environment – As any glance at the news can tell you, the environment continues to be a concern for any company, but on a global level, those problems grow considerably. It’s important for the materials of a product to suit the places where it will be sold. Can packaging be disposed of safely in all locations? Will the product itself be safe in all potential environments?
- Shipment – Even though transportation technology has improved considerably in the last century, it’s still a very practical problem for any company. Will the new product design stand up to the realities of global shipping? There would be nothing worse than developing a dynamite product only to discover that it can’t withstand long aircraft journeys.
A global market can be a huge asset to a growing company, but in order to properly take advantage of it, the right kind of research and analysis is required. Think globally but definitely consider all of your options as well.