How many graphical displays do you have in your home? Some of them are easy to identify – your smartphone display, your television set, and maybe a security system. However, when you really think about it, your home is probably littered with graphical displays of some kind. Microwaves, stoves, thermostats, coffee makers, clocks, dishwashers, and even refrigerators can come with an elaborate graphical interface now. For that reason, giving serious consideration to the design of your interface is absolutely critical because in many ways, it will become the face of your product.
- Simplicity – Nothing is more important in a graphical interface than being easy to use. If you’re replacing a very capable analog switch with a digital display, the consumer is going to expect that this is an improvement. If the display is confusing and cumbersome, your clientele will only yearn for the old dials and switches of yesteryear.
- Focus – Good displays will draw the eye toward the most important or most often used features. A digital thermometer readout might be able to display barometric pressure, humidity, and the wind speed; however, in most cases, people want to know the current temperature. For that reason, temperature readouts are often given a prominent position. Such was the case when StudioRed designed the Davis Vantage Pro. It’s capable of displaying countless forms of data, but the display is streamlined so that it’s very user-friendly.
Consistency – Originality is important, but be conscious of what the consumer expects from the product. If your new coffee pot has a digital graphical interface, be aware of what a person who never had such an interface expects a coffee pot to do and have those settings very easy to find. If the person is left banging the coffee maker and yelling, “I need my coffee now!!” this will not engender good feelings about your company. Never stand between a consumer and his or her morning cup of joe.