Color seems like the most unnecessary factor in any product design, and for some products, it really is extraneous. That’s why some products can come in a whole range of colors, and nothing is affected. However, there are some products where color plays a huge role. There’s a reason for this. Because of cultural, social, and historical factors, certain colors have become strongly associated with particular emotions. In some instances, colors can even help stir particular emotions in a person. With that in mind, choose the colors of your products carefully.
- Red: Because it’s the color of blood and fire, red is typically a high-energy color associated with aggression, anger, war, and power. It can also be a color of passion, love, and desire. The strongest emotions are usually associated with red.
- Orange: Its association with happiness and joy can probably be tied to associations with the sun. Orange often shows a lack of seriousness but an abundance of joviality. It’s great for leisure products but not so great for products that should demonstrate high professionalism.
- Yellow: Very closely associated with orange, yellow is also a sunny color. It can be extremely vibrant in a product’s design, so use it carefully.
- Green: Most frequently associated with nature, green symbolizes growth and fertility. Gardening products and products designed to promote environmental causes usually use a lot of green.
- Blue: Because it’s associated with depth and stability, blue creates calm feelings of trust, confidence, and loyalty. Blue is very common in technology and medical fields.
- Purple: As a result of its historical connection to royalty, purple usually symbolizes power, nobility, and luxury. Great for a luxury item but not effective for an “everyman” marketing campaign.
- White: Representing purity and light, it creates a feeling of cleanliness and sterility. This is ideal for cleaning products and medical supplies.
- Black: On the plus side, black can demonstrate elegance and power, but it also symbolizes death and evil. Use it carefully in your design process.