1. Tag Archives: Branding

  2. 5 Tips for Designing IoT Products for Millennials

    5 Tips for Designing IoT Products that Attract and Keep Millennial Consumers By Soyun Kim Millennials are a new type of consumer yet IoT products designed for millennials don’t always reflect this. In the past, the traditional consumer journey consisted of reading reviews and buying the product that most reflected what you, the consumer, wanted….

  3. Interview with Soyun Kim, Senior Product Designer @ StudioRed

    We caught up with Soyun Kim to talk about her design process and to get her insights and advice on UX/UI,  product design and branding. What’s your product design process? Every project is different, each has its own personality so it’s important to tailor the process to the project.  However, in general, most of our…

  4. Surecall Recognized in Inc.5000

    Our lead designer turned these drab wireless boosters into user friendly consumer electronics and Surecall is now turning heads. They’re now Inc.5000, and good design has a lot to do with that. Aside from simplifying the complex UX of previous Surecall products, Allen’s main goal when designing the window-mounted EZ-4G booster was to bring a touch…

  5. GE CARESCAPE Case Study

    Read through this blog post to discover a few of the interesting steps taken to create this great product.  You’ll even get a peek into the down and dirty mock-ups and see how we poured water over our prototypes to test for water ingress all while allowing heat to flow through and escape the product using…