While a prototype has made headlines in nearly every industry (Google Glass, self-driving cars, wrenches beamed to the International Space Station, new toy ideas), not every company feels that prototyping is within their reach. It is sometimes seen as too expensive, too time-consuming, too far afield of everyday business needs to allocate resources to. That is a critical mistake. In this globalized marketplace, prototyping is the ultimate form of collaboration.
Bring your designs to life! If you are struggling with a particular design iteration, one of the best ways to shake up the design process is to go ahead and prototype a concept piece. Getting your hands on the real thing can unlock innovation for your creative team much faster.
Get customer feedback. Whether you should go to market with a product is a complex calculation of cost, manufacturing and customer desire. Prototyping is very cost effective and can give you a model with which to create a focus group. You’ll find out immediately if the project is worth going forward, if it is better in a different color or if it needs another design iteration for particular features.
A functional prototype can also be the key to better investment. Key decision makers are more likely to fund a project they can touch, experiment with and examine rather than a great pitch and beautiful drawings.
Ultimately, prototyping gives your business access to research and technology that you may not be able to afford or have time to install in-house. By turning around prototypes quickly to meet testing and planning schedules, you can improve engineering development in real-time. You can prototype your way to a great return on your investment. Why not discover how StudioRed’s creativity and engineering expertise can catapult your next project to success?