Every design, idea, and creative burst of energy that belongs to you represents not only a potential thunderbolt of reason for a new design or a new concept for the world stage, but also an emotional investment to you. Designers and inventors tend to hold their creative genius close. StudioRed understands that. In fact, in our name, StudioRed, the RED stands for: Rational Emotional Design, wherein the understandably emotional element of this creative process is given its due significance.
The Consumer Experience
Of course how a product performs is going to be a key motivating factor for consumers. However, also, and perhaps equally important on some levels, is the appearance and feeling that the product provides to the end user. The brand also needs to be correctly communicated to your target audience. Many factors need to be taken into consideration between the beginning idea and the finished product. We engage useful processes along the way that include taking a look at all the elements needed to produce a successful end result.
Design and Engineering for Businesses
To put your idea or concept into motion, you need designers and engineers who have experience providing prototyping and production services. You need a combination of attentiveness given to effects that will capture the emotions of branding, styling, and the user-friendly aptitude of the product, as well as the more rational side, often explained as manufacturability, which includes costs to produce the product and safely compliance issues, for starters. The proper balance between the two can lead a project to a successful conclusion.
Feedback is Important
Get your product in front of others early so that operational feedback can be garnered and included in future prototyped revisions. You need informed and thoughtful opinions and discussion about what works and what doesn’t. You also need to know if the project you’re crafting is going to be able to meet the needs of its end users. The earlier you get feedback, the more time and money you will save by staying ahead of the curve.
Your investment in a new idea, design, concept, or project is not only rational and financial, it is an emotional investment, too. Put it safely in the hands of someone who understands – StudioRed.