You only have one chance to make a first impression. When you meet a new group of people, you want to look your best. You put your best foot forward because there’s an understanding that how you present yourself says something about who you are and how you want others to see you. Sometimes, outward appearances are deceiving. Sometimes an unkempt person is actually brilliant. In other scenarios, a person with a fantastic outward appearance may not know anything. The perfect situation would be a person who gives a great first impression but who also has the intelligence and personality to back it up.
The Connection between People and Products
The same is true of product design. A design that looks great may perform poorly. Likewise, a fantastic product may look horrendous at first. Products that succeed can fit into both categories: fully functional but with an attractive design that makes a great first impression. The sad reality is that people often judge people and products based on first impressions. A terrific product won’t get into the hands of people who will appreciate it without a welcoming and useful design.
Making a Statement with Product Design
How you present yourself says something about who you are. A sharp business suit demonstrates professionalism. Jeans and a T-shirt shows approachability. A tweed jacket and beard presents an air of intellectualism. Appearance reflects personal expression. In a product design, you want to make sure that the appearance of the product reflects the expression that your company wants to make. Does your design have a sleek futuristic look? Is it homey and comfortable? Maybe it’s vintage and elegant. In any case, you want the product to elicit an emotional response in the people who see it, just as you would want when you meet a person in real life.