Sometimes design changes can be drastic, greatly altering the look and function of a product. A new product line might make waves because it’s a drastic departure from the norm. There are times, though, when a small, seemingly simple change can affect the entire feel of a design. Take the Sonos Play:1 speaker. Their most recent model did something new with their design – the color changed.
Most speakers, no matter what company makes them, have a similar design. The speaker casings may have different colors, but the actual speaker grill is usually metallic-gray. In short, they look like speakers. For the most part, that’s not a bad thing because… well… they ARE speakers. Sonos, however, had a different notion. Their new speakers can be purchased in a new design that comes in either all white or all black.
What’s the Difference?
The goal of Sonos was to take the speaker from being seen as a tech device and as more of a sculpture. The all-white or all-black appearance creates the illusion of a continuous object, not an assembly of technological components. Their goal is to create speakers that can be put in any room in any house – ideally, every room in every house. The new design makes this possible regardless of the room’s existing design aesthetic. The matte finish fits in with any décor from colonial to modern to rustic.
The Look and Feel
The change didn’t affect the performance of the speaker, but it did change the emotion associated with it. By making it seem more like an art piece or sculpture, it feels more like a natural part of any home environment. This kind of emotional investment in design is exactly the specialty that StudioRed can bring to your company’s products.