New Magnetic Beer Holder Changes Your Refrigerator Space

Nothing makes for a relaxing evening like coming home from work, opening the refrigerator, and popping open an ice cold beer to wind down the day.  With the proliferation of craft beers and the popularity of the product in general, it’s no wonder that storage of these frosty beverages would be important.  Placing them in…

Nothing makes for a relaxing evening like coming home from work, opening the refrigerator, and popping open an ice cold beer to wind down the day.  With the proliferation of craft beers and the popularity of the product in general, it’s no wonder that storage of these frosty beverages would be important.  Placing them in the refrigerator is the most obvious solution, but they can take up so much valuable space.  If you want to keep a wide selection on hand, beer can be very consumptive of space.  Fortunately, along came the Bottleloft!

A Mutual Attraction

What is the Bottleloft?  It’s a magnetic strip that is attached to the top of a refrigerator so that the bottles can be attached directly to the ceiling of the appliance.  This frees up the shelf space for other items.  The high-powered neodymium magnets attach to the metal bottle caps found on almost all bottled beers.  They’re even powerful enough to hold a 40-ounce bottle in the event that you’re in for a particularly hearty night of drinking.  For the record, it can also hold non-alcoholic beverages as well.  Any bottle with a metallic cap can be stored with the Bottleloft.

Where Did It Come From?

The Bottleloft began life as a Kickstarter funded campaign, thus demonstrating the market for such a product.  What this product demonstrates is the ability of design innovators to take a problem and come up with a unique solution that is both cost effective, simple, and aesthetically pleasing.  What’s great about this design is that it’s profoundly functional but also invisible when not in use.  It’s elegant design allows it to blend naturally with almost any style of refrigerator, and it’s strong enough to hold any potential container.  It’s a unique approach that shows that shelf space doesn’t have to be a limiting factor when storing things in a cold environment.

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