While prototyping is not really a “new” technology anymore, many businesses don’t invest in it as they should. The reasons some turn away from this amazing process usually relates to several myths about prototyping that businesses should get away from sooner rather than later.
You don’t need prototyping if you’re only in the design phase. On the contrary, the design phase is one of the best places to start prototyping. Trying out your ideas before you’ve invested too much money or bought too much material, marketed the wrong thing or pitched it to the wrong audience is always better. Prototyping is particularly effective for those designers stuck in a rut about the next design iteration. It’s better to see what a product can actually do and find out if it works as well in a focus group as it seems to work in the CAD file.
You only need prototyping if you’re working in heavy manufacturing. The truth is, prototyping and exploring the uses of additive materials is common to every industry, including toy making, most office products and much more. If it exists in your home or office, chances are it was prototyped – even jewelry and furniture!
We can just buy one of those cheap 3D printers from Amazon and play around with it. While 3D printing is certainly more affordable than ever before, what you gain in dollars saved you will lose in the chance to work with experts. Having a team dedicated to your project means you get the benefit of consultation, experience and a practiced eye.
Prototyping with a team of experts is a much better, more efficient and ultimately more cost effective experiment than trying to go it on your own or worse – going without prototyping at all! Thoughtful design can make all the difference to a successful product launch.