Meet Less: Prototype More

Getting a design from creation to market shelf is a process that is dynamic and frustrating.  On the one end, the push to get to market as quickly as possible creates tension around the design and the speed of the work it will take to launch it successfully.  On the other hand, launching a poor…

Getting a design from creation to market shelf is a process that is dynamic and frustrating.  On the one end, the push to get to market as quickly as possible creates tension around the design and the speed of the work it will take to launch it successfully.  On the other hand, launching a poor product is costly and damages the brand.  Fortunately, prototyping can meet the needs of both speed to market and the need to mull over one’s creation before it is launched.  Here is how prototyping can save you dozens of meetings.

There are lots of reasons to meet over a new product or service.  In the beginning of a product design lifecycle, there are sketches and wire models to work through, ideas to convey and changes to make.  Unfortunately, much of this happens in the abstract, making it difficult to get consensus or uncover true flaws in a product’s design until much further down the road.  Old prototyping standards took forever and were quite costly – imagine wooden sculpture as a way to get one’s idea across!  Changes made to these prototypes took weeks to implement.  It wasn’t efficient.

Today’s prototyping is a far cry from the old days.  An accurate prototype in a variety of colors and sizes, textures and materials, finishes and “feels” are available in a matter of hours with the proper expertise.  A prototype cuts through the abstract and puts a working model in the hands of your design team, focus group or investment panel.  Additive materials mean prototypes are available with a variety of amazing properties that were previously unavailable to manufacturers.

Meetings can take hundreds of hours, all said and done, over the lifetime of the product creation process.  Many of those meetings are to discuss ideas and debate issues that can be solved with a functional prototype.  If you thought prototyping was outside of your budget range, you need to rethink your possibilities.  Why not see how StudioRed can cut down on your meetings by bringing your designs to life?

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