A product design process doesn’t need to take place only when a brand new product is created. Along the same lines, a new product may not need a completely unique design in order to stand out from the pack. In many instances, some small changes to a product’s design can lead to incredibly valuable improvements, which pleases consumers as well as your company. That being said, even these minor changes must be considered carefully. There are a few things to consider when deciding how to make improvements to your product.
- How do the consumers feel about the existing product? Everything StudioRed does is with the intention of improving the emotional connection that consumers have with your product. Gauge how they feel. Get a sense for what they like and dislike about the current model so that you can make informed decisions about the new design.
- What will keep the product functional? Some small changes can have a major effect on how the product is used depending on what consumers are accustomed to. Careful study and prototyping is essential in order to ensure that any alterations to your design don’t adversely affect the product’s functionality.
- Will the change have any effect at all? Some companies make the mistake of assuming that every change will make a big difference, but that’s not always the case. This typically happens when a company is only interested in making a change just for the sake of having something different rather than doing it for any purposeful reason. This can have the unintentional effect of driving away customers if they feel cheated by spending money on an essentially unchanged design.
Small changes can be very effective, but simply ensure that you’re making the right changes for the right reasons before moving forward. An experienced design company like StudioRed can help with that process.