Sometimes the best solutions are small and simple ones. Contrary to popular belief, however, those simple and straightforward ideas aren’t always so obvious to everyone, and it takes a great deal of creativity and innovation to make those concepts seem so effortless. Sunny Su, an industrial design student at the North Carolina State College of Design, is no exception. He created a new way to carry the average soda bottle, and his design is genius in its simplicity.
Sunny’s design, appropriately called the “O” Beverage Bottle Cap, didn’t just come into being without considerable effort. The myth of the creative idea that simply strikes in the middle of the night can be one of the most damaging. His design stage took considerable effort, trial-and-error, and sketching…. a lot of sketching. He says, “Sketch until you can’t sketch anymore… Then sketch some more.” He’s a strong proponent of what he calls “ideating,” the process of coming up with a lot of potential designs at once… essentially brainstorming.
One Ring to Rule Them All
The result was a product that looks very much like a cap but one that has a foldable ring attached to it. The ring is the same diameter as a standard soda bottle cap, which also happens to be a very convenient size for a human finger. Using 3D Printing, Sunny was able to quickly develop prototypes that could be tested and demonstrated almost immediately, and the feedback has been overwhelmingly positive. What makes it different from other carrying tools is its integration into the product itself and its near invisibility when not in use. While not every simple design is a good one, this “O” Beverage Bottle Cap is almost certainly destined to make a big splash in the beverage industry.