Modern technology and modern business is rife with complexity, which can take many forms. Software must be correctly integrated with hardware. Designs must be intuitive and simple for a new user. Sometimes entire systems must be reinvented to meet the needs of a completely new means of doing business. The toughest part of reinventing designs in the modern world is that real people still need help making sense of them. When televisions were first introduced, for instance, they were relatively simple to operate. Today, however, a modern television is capable of more functions than the original designers could have ever imagined. Despite its capabilities, real people still have to be able to use it, and that can be a real challenge as technology continues to grow.
The Power of Design Thinking
A responsive and flexible organizational culture can help with these challenges. First, it imperative to observe real consumers and determine what they want and need. This can be troublesome for closed-minded individuals because these kinds of things are hard to quantify. Words like “engaged” and “immersed” are more emotional but nonetheless very accurate.
The Importance of a Feeling
Products must serve a function, but the importance of a feeling cannot be overlooked. When someone buys a luxury car, functionally he or she just needs a mode of transportation. However, the individual wants to feel luxurious, rich, and pampered. Those feelings are as real as the technical specifications of the engine and are no less important to the consumer. In many instances, it’s that emotional connection that will ultimately result in the product’s success or failure. When people buy smartphones, how many of them really understand how it works? On the other hand, how many of them choose the phone that just “feels” right, somehow? Successful companies understand that this most intangible of factors is often the most influential.