The design goal was to recapture lost market share in the hard core road bicycle category by redefining what a hard core, ultra high-end road bike should look like in 2004.


This required the design to be modified to fit seven different sizes by only changing a few of the tube sections. The Evoke, with a frame weight of 940 grams, has been selling out since its introduction on the market, and has received numerous accolades from the bicycling press.