Manhattan is an ultra-slim case for the ultra-minimal Thinoptics glasses. StudioRed was challenged with the task of creating this functional and portable case with high-end jewelry-like look and feel. Volumetric constraints imposed all three dimensions as it was to be minimally thin, while being manufacturable all while fitting onto the backs of specific phones without interfering with back-cameras.
Back in 1996, StudioRed helped design one of the very first mass-produced VR systems for Virtuality. Fast forward 22 years, and virtual reality, augmented reality and mixed reality are part of a multibillion dollar industry. StudioRed took this opportunity to study and understand the current state of the industry and learn more about the user’s side including things like painpoints and interaction points.
FlashCard is a design and engineering challenge of compactness that truly follows the the ThinOptics mantra of being ultra-thin. Many materials, treatments, constructions, mechanisms and assembly methods were considered before StudioRed quickly delivered this optimal and customizable design that appears simple and intuitive to the user.
The consumer product space is extremely competitive. As a result, a product’s usability, “look and feel,” and performance can make or break its success. StudioRed’s consumer product development process of Rational Emotional Design (RED) gives clients a product that is strategically created to compete in the consumer space through unique aesthetics, simple and intuitive functionality, and design for manufacture (DFM).
Effective consumer product design and consumer product development can provide an unknown company with a significant market share through a compelling solution that correctly communicates a unique and memorable brand. StudioRed‘s diverse range of consumer product design experience allows us to cross pollinate innovations from different industries to consistently create the best possible products.