1. Paint it Red

    Our Blog:

    Catch up on the latest happenings at StudioRed and read about the latest developments that interest us in the product design, UX/UI and engineering world.
  2. How to Become a Top Branding Firm

    What Does it Take to Become a Top Brand Development Firm Interview by the Founder of StudioRed: A 37 year old Brand and Product Development Firm. Tell us about StudioRed’s history in the branding field. “StudioRed is a 37 year old brand and product development consulting firm. Our long history in Silicon Valley, California was…

  3. Well That Didn’t Go Together… A Guide on Engineering Parts to Fit

    Well That Didn’t Go Together…A Guide on Engineering Parts to Fit Making parts that fit together is really one of the key deliverables for a full service product development consultancy.  Sure people want it to look good and pass all of the regulatory specifications, but it absolutely has to be able to be assembled and…

  4. Three Challenges of Cutting Edge Product Development… Stories From Back Then

    It was the mid-90s and the construction market was booming. This was a game changer for the surveying industry.  Two companies in different countries would partner to rapidly develop a new hybrid product combining the best of traditional optics technology and the powerful benefits of the rapidly expanding survey grade GPS market.  We were developing…

  5. Consumer Product Design: A Short Guide

    Product Design or Industrial Design is the practice of designing for production and automated manufacture. Consumer Product Design is the unique focus on consumer products as differentiated from commercial, Medical or Industrial Products. Consumer Product Design reflects working specifically on products that will be sold, purchased and used by consumers. Regular people, buying in a…

  6. Innovation in Today’s Youth

    How many ways can you make a hovercraft?  Particularly one that runs on batteries!   Recently I had the good fortune of helping at a science completion for students, and the ideas and cleverness from the young contestants was far more diverse than anyone could have predicted.  The Tech Challenge, held at The Tech Museum of…

  7. Design For Production

    Design for mass production is a 20th century phenomenon that only came about midcentury when mass production replaced artisans and craftsman. This set the stage for the field called Industrial Design which is design for mass production. Early examples of this were displayed in items such as rounded sculpted soda dispensers of the 50s. 20…

  8. Challenges In New Product Development

    Challenges in new product development are one reason to consider if the investment to convert your idea into a sellable product is worth it. They are usually not so daunting that they cannot be overcome. They range from initial development cost to complexity of testing and certification to overall production ramp up and distribution costs….

  9. Go Big or Go Home With Your New Product Design

    Everyone loves compact products.  Smaller is better.  It almost seems the thinking is that this communicates a higher degree of technological achievement, or greater versatility, or sophistication, but is it the best choice for many products?  Does this approach from the onset make for unrealistic marketing promises, cause cost over runs in development, limit features…

  10. Molding Tricks Every Engineer Should Know

    When it comes to product design, mechanical engineers will be called upon to maintain the cool look of a new product from the industrial designers, make all of the parts of the product work, and do so with the highest quality while remaining as inexpensive as possible.  The outer enclosure parts are often made of…

  11. What Everybody Ought to Know About Product Design Prototyping

  12. Industrial Product Design and Development

    Industrial Product Design and Development is a turnkey discipline to help execute your new idea into a working, sellable product concept. It accounts for the function, user, market, mechanical and electrical engineering, manufacturing and cost. As you can see each area can be quite deep depending on the complexity of your product. As you can imagine,…

  13. Medical Product Design Tips

    Medical Product Design sounds like it’s a unique field requiring specialist to successfully navigate the product challenges. However, this is not the case. Medical Product Design is basically regular product design with especially sensitive users to certain aspects of the product. Things like robustness, flexibility and performance is much more important than things like cost…

  14. Creating Sheet Metal Assemblies that Stand Up to Manufacturing Tolerances

    Sheet metal assemblies are frequently seen when producing large scale products as it’s a very cost effective way to create big structures, as the processing equipment is well established and there is no need to create large expensive tools that would be needed making a plastic part. However because parts are made from an assembly…

  15. Steering Clear of Obsolete Parts

    Steering Clear of Obsolete Parts Designing a manufacturable product is no cake walk, but even the best designed product can fail to make it to market if Procurement is unable to source the components you chose over the manufacturing lifetime.  Electrical engineers are familiar with this issue as it is very clearly defined, when picking…

  16. When Is It Worth Making Engineering Changes for Industrial Design?

    Being an engineer at an accomplished product design consultancy means a constant back and forth to achieve a new product’s function and the “look” of the product.  The look or design of the product will be its face on the world, and how customers meet and interact with the device.  It may even communicate the…

  17. How to Create Frictionless UX

    The last thing you want to hear from your user is “I’m breaking up with you.” You thought everything was going well until now. What happened? This happened to many companies over the years like Myspace and search engines before Facebook and Google were introduced. This is a curse of being too close with your…

  18. To Print or Machine: How the Process Can Impact Your Prototype

    Prototyping is a crucial step in any development process, it’s important to validate your design outside of a CAD environment as there are some things that can’t be checked in a computer, or are just easier to evaluate with parts in hand. For most human scale items this leads to a decision between two major…

  19. Indigo Design Awards

    StudioRed is proud to announce our great success in the digital UX/UI category.

    This year, StudioRed was presented 9 Indigo Design Awards!

    Read all about it!

  20. Should we be Drawn to Magnets?

    Magnets can be amazing when used correctly in a product; however things aren’t as simple as they seem. Let’s look at three applications for using magnets in a product and the key details that make them function well. There are often subtle details that can make the difference between functioning well and falling apart. Latching:…

  21. Fail Fast but Not Prematurely: How to Develop a Presentable Prototype

    A popular adage in entrepreneurial circles is that it’s good to “fail fast”, meaning that if you have an idea you should test it to the limit as quickly as possible so you don’t waste time, energy, and budget on a concept that doesn’t have merit. This means when creating a new device it’s often…

  22. Ode to the Prototype

    The impact of virtual design is indisputable but what of the claims in recent years where whole products could be developed in the virtual realm, ready for production release.  If we are to believe some of what has been written, a complete new aircraft could be designed in Computer Aided Drafting and Design software, analyzed…

  23. How to Create a Sustained Bond with Millennials

    You may have a great idea with a polished advertisement but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why?  What can be done about it? Millennials are one of the largest generations by sheer number, and will soon make up 50% of the global workforce according to PWC…

  24. 4 Tips to Save on Tool Cost

    Injection molding tooling represents a substantial investment in the total cost of developing a product, and while many product developers are aware molds are expensive, they are still shocked when they get quotes. Often the reason for high tooling cost is a design that doesn’t take advantage of the injection molding process while minimizing difficult…

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