1. Category Archives: Product

  2. To Print or Machine: How the Process Can Impact Your Prototype

    Prototyping is a crucial step in any development process, it’s important to validate your design outside of a CAD environment as there are some things that can’t be checked in a computer, or are just easier to evaluate with parts in hand. For most human scale items this leads to a decision between two major…

  3. Fail Fast but Not Prematurely: How to Develop a Presentable Prototype

    A popular adage in entrepreneurial circles is that it’s good to “fail fast”, meaning that if you have an idea you should test it to the limit as quickly as possible so you don’t waste time, energy, and budget on a concept that doesn’t have merit. This means when creating a new device it’s often…

  4. 4 Tips to Save on Tool Cost

    Injection molding tooling represents a substantial investment in the total cost of developing a product, and while many product developers are aware molds are expensive, they are still shocked when they get quotes. Often the reason for high tooling cost is a design that doesn’t take advantage of the injection molding process while minimizing difficult…

  5. How to Avoid Costly Surprises in Connected Hardware Design

    When designing connected hardware products, there are many ways that a project can go sideways and end up far over budget without the product being completed or in a manufacturable state. We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process and…

  6. Is Your Product Ready for Prime Time? Render vs. Reality

    Is Your Product Ready for Prime Time?  Render vs. Reality What does “production-ready” really mean?  Scanning any crowd-funding site, you’ll see countless beautifully rendered products bearing this phrase yet, even when funded, many of these projects fail to deliver on substance or schedule.  So why then do so many products seemingly ‘ready to launch’ end…

  7. Interview with Soyun Kim, Senior Product Designer @ StudioRed

    We caught up with Soyun Kim to talk about her design process and to get her insights and advice on UX/UI,  product design and branding. What’s your product design process? Every project is different, each has its own personality so it’s important to tailor the process to the project.  However, in general, most of our…

  8. Surecall Recognized in Inc.5000

    Our lead designer turned these drab wireless boosters into user friendly consumer electronics and Surecall is now turning heads. They’re now Inc.5000, and good design has a lot to do with that. Aside from simplifying the complex UX of previous Surecall products, Allen’s main goal when designing the window-mounted EZ-4G booster was to bring a touch…

  9. GE CARESCAPE Case Study

    Read through this blog post to discover a few of the interesting steps taken to create this great product.  You’ll even get a peek into the down and dirty mock-ups and see how we poured water over our prototypes to test for water ingress all while allowing heat to flow through and escape the product using…

  10. Traditional Materials

    What Led Us Back to Using Natural and Traditional Materials in Product Design? As designers we’re always looking for inspiration… or rather, we see inspiration wherever we look. An interesting avenue of inspiration where I often tread is that of Natural or Traditional Materials used in product design. It fascinates me when designers use unique…

  11. Silicon Valley Product Development in 2017

    What has happened to 3 dimensional products that people touch? Well locally, much of it has diminished or moved to other areas of the world.

  12. New Versatility with One Simple Design Change

    Sometimes design changes can be drastic, greatly altering the look and function of a product.  A new product line might make waves because it’s a drastic departure from the norm.  There are times, though, when a small, seemingly simple change can affect the entire feel of a design.  Take the Sonos Play:1 speaker.  Their most…

  13. Keeping it Real – Practical Applications for Your Product

    In a laboratory setting, designers can easily get carried away in creating a product that looks great on paper or even in the prototype phase, but then in the real world, those features just don’t perform as well as expected.  In product design, the practical applications of the product are of primary importance.  No matter…

  14. Will Users Accept Your New Product?

    Developing a new product design can be a scary prospect.  What if something goes wrong?  What if the new design isn’t as effective as the previous one?  Perhaps most importantly, what if the users won’t accept the new design?  After all, consider how many companies have experienced significant blowback from their consumers after a redesign. …

  15. Prepare for Extreme Conditions with the Altitude Chamber

    When travelling at high altitudes, the environment can change dramatically.  Not only can it get much colder, but the air gets thinner resulting in there being far less oxygen for the body to use.  While people are capable of surviving in these places, it can be a lot for the body to adjust to.  For…

  16. Iris Scanner is More than Meets the Eye

    It may seem like the stuff of science fiction, but using eye scans in order to ensure security and confirm identity is a process that is being used right now.  There are two primary types of eye scanning technology.  The first is a retina scan, which examines the patterns of blood vessels throughout the entire…

  17. Going Solar with Solar Magic

    Solar energy has become a topic of great concern to environmentalists, engineers, and politicians alike.  As renewable energy continues to grow as a desirable market, there’s a continued market for products that will make solar energy more affordable, more efficient, and easier to manage.  In 2008, National Semiconductor entered the market with the SolarMagic DC-boost…

  18. Ingenious or Silly for the Design of Your Product?

    “There’s a fine line between genius and insanity.  I have erased this line.”  This famous quote, attributed to Oscar Levant, demonstrates how even the most brilliant ideas (and individuals) could be considered crazy, and that may not always be a bad thing.  In designing a product, sometimes innovative designs can be seen as ludicrous… unless…

  19. Clothing Design May Be a Life Changing Opportunity

    Clothing design may be viewed by many people as a frivolous pursuit, affecting only the way people look.  However, sometimes clothing designs are more than aesthetic in nature.  One designer’s new clothing line has made waves on social media with an innovative idea to make clothing that has been specially designed to meet the needs…

  20. The Sync Project Bridges Science, Design, and Art

    They say that music can soothe the savage beast, but perhaps it can do even more than that.  While many people think of music as something to be enjoyed, the design team at The Sync Project are taking music in a different direction.  The field of music therapy, which studies the health benefits of music…

  21. Deprivation Testing Aids in Product Design

    When most companies create a new design, they test it with sample users before its released to the public.  Generally, the new product design with its added features are given to a person, and they are asked how they like it.  GitHub, a software development company, recently started implementing a unique approach to its design…

  22. Consumer Designs from StudioRed

    StudioRed has created consumer products that are in use in millions of homes around the county and around the world.  These are just a few examples of our work in this field that demonstrate both the high standards of the company and the broad scope of our design work.  Images of each one can be…

  23. New Product Design? Questions to ask yourself

    Not only have you got a killer product, you’ve got a great design idea, too.  It’s sleek, modern, and creative while still adhering to industry expectations.  Industrial design, however, is more than just coming up with a cool appearance for a product.  There are many factors that have to be considered when coming up with…

  24. Beauty in the Design of the Consumer Products

    From an early age, your parents taught you that it’s what’s inside that counts and that beauty is in the eye of the beholder. That may hold true for human beings, but major marketing disasters have come from applying that lesson to the business world. In reality, consumers care almost as much about the design of…