From an early age, your parents taught you that it’s what’s inside that counts and that beauty is in the eye of the beholder. That may hold true for human beings, but major marketing disasters have come from applying that lesson to the business world. In reality, consumers care almost as much about the design of a product as they do about its function. There are many reasons for this.
- If the design of the product looks cumbersome, dirty, or unpleasant in some way, the consumer will reject it no matter how well it functions.
- A professional aesthetic matters especially for products designed for the workplace. You may have created a dynamite new industrial packaging machine, but it looks like something that belongs in a children’s playroom. That won’t inspire the business’s confidence in the reliability and functionality of the product.
- The product’s appearance should match the desired use of the product. While creativity is certainly a good thing, the look shouldn’t be out of sync with the consumer’s expectation of what the product actually does.
- You must consider the tastes of the target audience. The people who buy classic electric guitars are looking for different design elements than the ones who buy biotechnology. Should your product have a classic, nostalgic look? Should it be sleek and modern?
- Something as simple as the color of the product can challenge consumer expectations. White often conveys a simple, clean, sterile product, but it can also come off as lacking personality.
Bright, vibrant colors such as orange and purple stand out and demonstrate creativity, but they can also denote unprofessionalism.
Clearly, all of the design changes in the world won’t matter if your product doesn’t work, but the reverse is often true. A flawless product with a poor design may crash and burn before it’s even given a chance. StudioRed can keep that from happening.