A New Startup Makes Complex Design More Efficient

Some new complex designs are visual.  When the new camera comes off the assembly line, it looks visually different from its predecessor.  However, with so much industry involving technology and online development, some new design changes can feel almost ephemeral.  Even though these new designs can be hard to visualize, their effect on a company’s…

Some new complex designs are visual.  When the new camera comes off the assembly line, it looks visually different from its predecessor.  However, with so much industry involving technology and online development, some new design changes can feel almost ephemeral.  Even though these new designs can be hard to visualize, their effect on a company’s bottom line are anything but imaginary.  Rescale Inc., a new software design company, is proving exactly how critical online design can be.

Where Did They Come From?

Joris Poort and Adam McKenzie, the brains behind this design company, didn’t start out with grand plans of being designers.  They had hoped to become engineers, and that’s exactly what happened at first.  They were hired by Boeing, and while they were there, they began work on a new wing design.  During the development process, they were having trouble keeping the weight of the wing down, so to improve the process, they created a software system that linked several different departments together in order to greatly increase the speed of the complex design process.  They tried to implement their new system at Boeing, but they encountered a lot of resistance to their new idea, so they ventured out on their own.

How Does This Change the Design Game?

By creating a space that encourages efficient collaboration, Poort and McKenzie hope to make the design of extremely complicated technology much easier.  As technology continues to develop more rapidly, the need to keep up with constantly evolving design methods remains more important than ever.  Their process ultimately saved Boeing $180 million dollars, demonstrating the importance of efficient design at all stages of development.  While StudioRed typically operates on a smaller scale, collaboration and innovation are critical parts of our design process.

Share This