1. Paint it Red

  2. How to Design See-Through Plastic Products

    Looking from the inside on clear plastic parts Many products in recent years have benefited from see through plastic parts to improve interaction, show off internals, display lighting effects, or just to be stylishly unique.  In some cases very little cost will be spared to achieve an optical clarity or just the right look, but…

  3. How to Become a Top Branding Firm

    Interview by the Founder of StudioRed: A 37 year old Brand and Product Development Firm

  4. Well That Didn’t Go Together… A Guide on Engineering Parts to Fit

    Well That Didn’t Go Together…A Guide on Engineering Parts to Fit Making parts that fit together is really one of the key deliverables for a full service product development consultancy.  Sure people want it to look good and pass all of the regulatory specifications, but it absolutely has to be able to be assembled and…

  5. Three Challenges of Cutting Edge Product Development… Stories From Back Then

    It was the mid-90s and the construction market was booming. This was a game changer for the surveying industry.  Two companies in different countries would partner to rapidly develop a new hybrid product combining the best of traditional optics technology and the powerful benefits of the rapidly expanding survey grade GPS market.  We were developing…

  6. Consumer Product Design: A Short Guide

    Product Design or Industrial Design is the practice of designing for production and automated manufacture. Consumer Product Design is the unique focus on consumer products as differentiated from commercial, Medical or Industrial Products. Consumer Product Design reflects working specifically on products that will be sold, purchased and used by consumers. Regular people, buying in a…

  7. Innovation in Today’s Youth

    How many ways can you make a hovercraft?  Particularly one that runs on batteries!   Recently I had the good fortune of helping at a science completion for students, and the ideas and cleverness from the young contestants was far more diverse than anyone could have predicted.  The Tech Challenge, held at The Tech Museum of…

  8. Design For Production

    Design for mass production is a 20th century phenomenon that only came about midcentury when mass production replaced artisans and craftsman. This set the stage for the field called Industrial Design which is design for mass production. Early examples of this were displayed in items such as rounded sculpted soda dispensers of the 50s. 20…

  9. Challenges In New Product Development

    Challenges in new product development are one reason to consider if the investment to convert your idea into a sellable product is worth it. They are usually not so daunting that they cannot be overcome. They range from initial development cost to complexity of testing and certification to overall production ramp up and distribution costs….

  10. Go Big or Go Home With Your New Product Design

    Everyone loves compact products.  Smaller is better.  It almost seems the thinking is that this communicates a higher degree of technological achievement, or greater versatility, or sophistication, but is it the best choice for many products?  Does this approach from the onset make for unrealistic marketing promises, cause cost over runs in development, limit features…

  11. Molding Tricks Every Engineer Should Know

    When it comes to product design, mechanical engineers will be called upon to maintain the cool look of a new product from the industrial designers, make all of the parts of the product work, and do so with the highest quality while remaining as inexpensive as possible.  The outer enclosure parts are often made of…

  12. What Everybody Ought to Know About Product Design Prototyping

  13. Industrial Product Design and Development

    Industrial Product Design and Development is a turnkey discipline to help execute your new idea into a working, sellable product concept. It accounts for the function, user, market, mechanical and electrical engineering, manufacturing and cost. As you can see each area can be quite deep depending on the complexity of your product. As you can imagine,…

  14. Medical Product Design Tips

    Medical Product Design sounds like it’s a unique field requiring specialist to successfully navigate the product challenges. However, this is not the case. Medical Product Design is basically regular product design with especially sensitive users to certain aspects of the product. Things like robustness, flexibility and performance is much more important than things like cost…

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