1. Paint it Red

  2. When Is It Worth Making Engineering Changes for Industrial Design?

    Being an engineer at an accomplished product design consultancy means a constant back and forth to achieve a new product’s function and the “look” of the product.  The look or design of the product will be its face on the world, and how customers meet and interact with the device.  It may even communicate the…

  3. How to Create Frictionless UX

    The last thing you want to hear from your user is “I’m breaking up with you.” You thought everything was going well until now. What happened? This happened to many companies over the years like Myspace and search engines before Facebook and Google were introduced. This is a curse of being too close with your…

  4. To Print or Machine: How the Process Can Impact Your Prototype

    Prototyping is a crucial step in any development process, it’s important to validate your design outside of a CAD environment as there are some things that can’t be checked in a computer, or are just easier to evaluate with parts in hand. For most human scale items this leads to a decision between two major…

  5. Indigo Design Awards

    StudioRed is proud to announce our great success in the digital UX/UI category.

    This year, StudioRed was presented 9 Indigo Design Awards!

    Read all about it!

  6. Should we be Drawn to Magnets?

    Magnets can be amazing when used correctly in a product; however things aren’t as simple as they seem. Let’s look at three applications for using magnets in a product and the key details that make them function well. There are often subtle details that can make the difference between functioning well and falling apart. Latching:…

  7. Fail Fast but Not Prematurely: How to Develop a Presentable Prototype

    A popular adage in entrepreneurial circles is that it’s good to “fail fast”, meaning that if you have an idea you should test it to the limit as quickly as possible so you don’t waste time, energy, and budget on a concept that doesn’t have merit. This means when creating a new device it’s often…

  8. Ode to the Prototype

    The impact of virtual design is indisputable but what of the claims in recent years where whole products could be developed in the virtual realm, ready for production release.  If we are to believe some of what has been written, a complete new aircraft could be designed in Computer Aided Drafting and Design software, analyzed…

  9. How to Create a Sustained Bond with Millennials

    You may have a great idea with a polished advertisement but, for some reason, millennials don’t seem to click with your product. Do you ever wonder why?  What can be done about it? Millennials are one of the largest generations by sheer number, and will soon make up 50% of the global workforce according to PWC…

  10. 4 Tips to Save on Tool Cost

    Injection molding tooling represents a substantial investment in the total cost of developing a product, and while many product developers are aware molds are expensive, they are still shocked when they get quotes. Often the reason for high tooling cost is a design that doesn’t take advantage of the injection molding process while minimizing difficult…

  11. Plastics Manufacturing Methods Explained

        What manufacturing process is right for your product? Learn about plastics DFM or Design-for-manufacturing here. We discuss and compare the benefits and drawbacks of Injection Molding, Reaction Injection molding, RIM, Cast Urethane, Structural Foam and Thermo Forming.

  12. How to Avoid Costly Surprises in Connected Hardware Design

    When designing connected hardware products, there are many ways that a project can go sideways and end up far over budget without the product being completed or in a manufacturable state. We’ve seen this happen countless times and it’s never one person’s fault, rather a lack of understanding of the full product design process and…