1. Paint it Red

  2. In memory of William New Jr., M.D., Ph. D.

    Today we remember William New Jr., M.D., Ph. D. Our friend, neighbor, and colleague passed away this morning. Our thoughts and prayers go to the family. Dr. William New, Jr., M.D., Ph.D., also known as Bill, Co-founded Adigy Corporation and serves as its Chairman and Chief Marketing Officer. Dr. New serves as a Venture Partner…

  3. Is Your Product Ready for Prime Time? Render vs. Reality

    Is Your Product Ready for Prime Time?  Render vs. Reality What does “production-ready” really mean?  Scanning any crowd-funding site, you’ll see countless beautifully rendered products bearing this phrase yet, even when funded, many of these projects fail to deliver on substance or schedule.  So why then do so many products seemingly ‘ready to launch’ end…

  4. 5 Tips for Designing IoT Products for Millennials

    5 Tips for Designing IoT Products that Attract and Keep Millennial Consumers By Soyun Kim Millennials are a new type of consumer yet IoT products designed for millennials don’t always reflect this. In the past, the traditional consumer journey consisted of reading reviews and buying the product that most reflected what you, the consumer, wanted….

  5. Interview with Allen Wilson, Lead Product Designer @ StudioRed

    Allen Wilson has more than a decade’s experience working as an industrial designer/inventor and holds nearly a dozen co-inventor patents.  We sat down with him to talk about where he got his start, where he gets his inspiration, and how he has addressed some of the top product design issues and cost challenges companies face…

  6. Interview with Soyun Kim, Senior Product Designer @ StudioRed

    We caught up with Soyun Kim to talk about her design process and to get her insights and advice on UX/UI,  product design and branding. What’s your product design process? Every project is different, each has its own personality so it’s important to tailor the process to the project.  However, in general, most of our…

  7. Surecall Recognized in Inc.5000

    Our lead designer turned these drab wireless boosters into user friendly consumer electronics and Surecall is now turning heads. They’re now Inc.5000, and good design has a lot to do with that. Aside from simplifying the complex UX of previous Surecall products, Allen’s main goal when designing the window-mounted EZ-4G booster was to bring a touch…

  8. GE CARESCAPE Case Study

    Read through this blog post to discover a few of the interesting steps taken to create this great product.  You’ll even get a peek into the down and dirty mock-ups and see how we poured water over our prototypes to test for water ingress all while allowing heat to flow through and escape the product using…

  9. Traditional Materials

    What Led Us Back to Using Natural and Traditional Materials in Product Design? As designers we’re always looking for inspiration… or rather, we see inspiration wherever we look. An interesting avenue of inspiration where I often tread is that of Natural or Traditional Materials used in product design. It fascinates me when designers use unique…

  10. Best of Breeds: Expert’s Guide to the Top Smart Home Devices 2017

    I reached out to a friend and expert in the field Mike Yurochko  CEO & Co-Founder of Stringify, www.stringify.com,and smart home integration application, with this question: “If you had the chance (and money) to build a smart home from scratch, what would you do?” Here was his reply: This is a very complicated space as you…

  11. Let’s talk about Juicero …

    So I just read about Juicero’s membership model and the $699 dollar juice press. While I cannot claim to be a vegan in any way, it is a very trendy thing to drink nutrient rich liquid health. Sounds good anyway. I cannot however, fathom the development program which can end up with a product so…

  12. Silicon Valley Product Development in 2017

    What has happened to 3 dimensional products that people touch? Well locally, much of it has diminished or moved to other areas of the world.