Studiored’s research and innovation strategy process is structured to reveal the product an business opportunities. At the intersection of branding, user experience, and technology is where we find business opportunities.
We help our clients by capturing their brand identity and identifying unmet user needs in the market. Located in the technology center, Silicon Valley, we know how to convert technology to meaningful products and business.
“Brand is not what you (company) say it is. It’s what they (user) say it is.” – Marty Neumeier. Studiored provides the 3rd party perspective of the brand, which is what many companies lack. We identify the brand, capture the essence of it, and finally deliver the iconic brand-defining product with an unmatched user experience.
At Studiored, our designers seek to maximize input from every stakeholder from the beginning: Marketing, Engineering, and Production throughout the entire development cycle. Our sensitivity to the complete product lifecycle results in smart designs that work well, can be manufactured at the right cost, and penetrates the market beyond expectations.
Studiored focuses on creating value in every brand interaction. From the moment users click the computer, tablet or phone screens, users start to have an ‘innate feeling’ of your brand. We know how to address this intuitive, emotional feeling in a rational way to meet our client’s business goals. We call this process, RED (Rational Emotional Design).
Studiored delivers clever physical and digital product solutions into the hands of our clients. By developing physical and digital design together, our products master seamless interaction along with an engaging user experience.
Our engineers are expert in categories that range from simple consumables to high-tech equipment and in low-volume numbers to million-unit production runs. In concert with our design and fabrication team members, Studiored engineers integrate technical, functional, and financial concerns into their role to ensure the success of each product.
Studiored’s in-house model-making, 3D Printing and prototype machining can produce photorealistic models, complex prototypes, and challenging high-tolerance machined parts. Because it is all in house, Turn-around time is quick to meet client testing and planning schedules and to improve real-time engineering development.
Prototyping CNC milling machines can produce parts up to 30x40x16 inches in size, within manufacturing tolerances, allowing us to produce and test multiple parts before the production. Rubber and fiberglass molding of Urethane parts is ideal for producing hundreds of units before manufacturing plans are complete. Our model builders can ‘pre-actualize’ a product with color, texture, graphics, and features that replicate exact details of a production solution.
In line with our unique integrated disciplines philosophy, we maintain relationships with top manufactures from around the world and bring their expertise into the development process early enough to ensure that the final outcome provides the optimum design for manufacture (DFM). We bring this role up into the design and development stages to assure smooth downstream reception.
Studiored has also developed a unique process that, along with a worldwide team of partners, can produce injection molded parts in the broader SF Bay Area, but with low cost Chinese tooling.
These are offered as fully-integrated programs through our unique process or available as individual services.