Studio RED provides Design Research, Industrial Design, GUI Design, Mechanical Engineering, and Prototyping and Production services. These are offered as fully-integrated programs through the Rational Emotional Design (RED) process or as individual services.
For us, emotional design means styling, branding, ergonomics, usability, and the visceral user experience. The rational side refers to such product concerns as assembly costs, manufacturability, and safety compliance. Having completed over 2600 development programs in computer, networking, consumer, biotech and medical products, we know how to balance a product's rational and emotional content. This commitment to the RED process results in total product integration and significant cost and time savings.