Protein Simple

Wes is the next evolution of the Simple Western family of protein analysis products. It redefines the platform to a new level of simplicity. The sample tray and cartridge system streamlines the user interaction to just a few easy steps.

wes-front

The goal was to give the device a personality which was conveyed through illumination that actively transitioned to reflect the systems behavior. Form is uncompromisingly simplified, with only 4 large, iconic radiuses and a scoop carved from the front which provides room for a sample tray underneath when bench space is at a premium.

wes-rear

wes-grill-1

To achieve the pure rectilinear form our engineering team used structural foam molding for the housing. Because of a 10 minute camera exposure aiming directly toward the door, the large access opening had to maintain a perfect light tight seal when closed.

wes-in-use_opening-door

wes-in-use_inserting-cartridge-1

The empty dock glows orange until the cartridge is loaded, illuminating it in bluewhen ready. The single LED on the front blinks, glows or pulses when closing, running or finished.

design

Wes’ physical and onscreen UI strip away layers of complexity that results in a simple, natural experience. The goal was to give the device a personality which was conveyed through illumination that actively transitioned to reflect the systems behavior. Form is uncompromisingly simplified, with only 4 large, iconic radiuses and a scoop carved from the front which provides room for a sample tray underneath when bench space is at a premium. The end result is a singular statement, inside and out that’s both playful and sophisticated.

engineering

To achieve the pure rectilinear form our engineering team used structural foam molding for the housing. Because of a 10 minute camera exposure aiming directly toward the door, the large access opening had to maintain a perfect light tight seal when closed. User experience is improved with ease of access, smooth machined capacitive touch pad and the dampened opening effect of the custom hinge.

prototype

Studiored supported the whole prototype build from enclosure parts to internal mechanisms. These were done both to provided early assessment and insights and ultimately to approve the final production parts. Studiored supported the development up through first articles and production ramp up. Early working prototypes shown online and at tradeshows became the bridge to the wild success of the product which has outperformed best expectations for unit sales by more than 250 percent.