Tely

Tely labs is a newly formed startup with the intention of deploying a new hardware offering into the competitive consumer market. Along with developing a powerful branded statement, the device would now offer full video conferencing to the home user in a single device solution.


 

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The brand language was to achieve a unique yet simple character statement while still blending well together with a modern flat television. The resulting Tely HD became a simple elliptical form with a finish that complemented the environment.


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Tely Labs is a pioneer in developing simple, affordable next generation entertainment and communications systems that fundamentally change the way consumers communicate across the globe. tely HD delivers full HD Skype video calling to an HD TV allowing consumers video calling with big-screen high-definition clarity.

research

Data collected on the dimensions, shapes and materials used in a wide range of home televisions influenced the mounting and integration into the user’s environment. Matrixes and scale drawings were drafted and final concepts were brainstormed and tested for adaptability, simplicity, and stability. The result was a product that attaches confidently atop a challenging variety of flat screen televisions or shelves.

design

As an accessory to the flat screen television in your home, paramount was the simple yet super flexible foot and TV mount produced for less than five dollars. Additionally, the brand language was to achieve a unique yet simple character statement while still blending well together with a modern flat television. The resulting Tely HD became a simple elliptical form with a finish that complemented the environment. The addition of high quality detailing such as a camera bezel reminiscent of a classic 35mm adds confidence to the design.

 

engineering

The criteria for success required a thin wall – highly polished black housing, the lowest screw count, only plastic molded parts, addressing simple assembly and acoustic management. All this was to be accomplished with simple shutoff molds with no slides. The camera privacy door, end cap speaker cover assembly, and friction fit lever were all pre tested in the virtual environment. Innovative manufacturing concepts were also introduced to the main housing, base and the lowest part count mount and tilt mechanism to help keep part costs down.

Tely Labs

Founded in 2010, Tely Labs is a pioneer in developing simple, affordable next generation entertainment and communications systems that fundamentally change the way consumers communicate across the globe. telyHD delivers full HD Skype video calling to an HD TV allowing consumers video calling with big-screen high-definition clarity. Tely Labs is based in Menlo Park, California.Tely Labs