Ericsson 8000

The SSR series provides internet access for LTE/4G smart phones and a host of other next-generation products. With this product's global relevance in mind, we created a worldwide design language to position Ericsson as the premier purveyor of smart data routing technology

The unique cable management comb was designed to look good empty, but also perform flawlessly when the device is fully populated. Worldwide branding of these systems is a unique challenge with little banner space and limited surface elements to work with.

design

With both 20 and 10 card systems in the line, studiored was chartered with creating a look that could scale from device to device. Where possible we made individual physical components of the design compatible across the line of products to keep tooling costs down. The unique cable management comb was designed to look good empty, but also perform flawlessly when the device is fully populated. Worldwide branding of these systems is a unique challenge with little banner space and limited surface elements to work with.

prototype

In order to show the SSR 8000 family off at trade shows, Ericsson tasked us with making full scale prototype units, complete with prototype switching cards, detailed right down to the individual ports and blinking LED indicators. When completed, we built up heavy duty crates and shipped the units off for many around the world tours. These served as an invaluable tool to generate excitement and ultimately increased sales for Ericsson.