Situation - Studio RED was charted to provide an exciting, fresh, new look for the Panamax 2006 EX Power Conditioner product line. The design language needed to exude quality, reliability, and harmoniously blend in with other system components.

Solution - The Studio RED Industrial Design team used aluminum extrusions and LED light pipes to create the desired “cool factor”. Studio RED worked hand in hand with the Panamax engineers to execute the final concept.

Result - The 2006 EX product line has elicited rave reviews from both customers and channel resellers. Comments such as "That's really cool" and "wow - that piece of equipment is the coolest looking one here" (of the MAX 5500) are some first impression responses.