The folding chair market is extremely competitive and cost driven.  The customer wants the best  product but always has a eye on the bottom line.  Because of the many offerings in this area, new chairs must have instant appeal. 

Studio Red began with current chair geometry and redesigned the tubes, proportions and frame to improve aesthetics and comfort.  Innovatiions such as removable side pockets and a stow-away drink holder integrated into the folding mechanism bring a new level of refinement and versatility.