"Why am I so confident Net appliances are the Next Big Thing? Because Internet appliances will be priced right, simpler to use, always connected and feature instant-on."

--  Jesse Berst, editor at ZDNet

Be believes that accessing the Internet should be as easy as using a television or telephone.  The company came to Studio Red for the development of several concepts that required a modern, streamlined design, and the challenge of creating rich Internet experiences to consumers.