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| Designed to compete head to head established category leaders such as Motorola, AT&T's initial FRS offering challenged Studio RED to create the visual identity for an entire future line. By reengineering the internal components, the design team crafted an extremely compact architecture, resulting in a softer, more tactile form. The large-format display significantly improves the radio's usability, especially in daylight environments. By creating quality for a budget market, Studio RED gave AT&T a winning design for a new market. |
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