Design or Experiential Research increases the likelihood of a product meeting the user’s expectations or can define new product opportunities in a mature market. We involve all key stakeholders, utilizing a variety of innovative methods to analyze needs, brainstorm solutions to find the essence of what purchasers and users are seeking. The results draw together the diverse perspectives of the stakeholders—users, purchasers, distributors, and others, to define opportunities for product development and/or improvement.
